Social Media Portfolio

A breakout success on League Twitter/X that played on the community term "walking the red carpet" (when your match history is all red from losses). Conceptualized the piece and wrote the copy from scratch. One of my proudest moments in League social.

Quick response to an Elise skin release that got way more attention than expected. The community was calling her "mother" in the comments, so I jumped on Instagram with a carousel post using some normcore culture to lean into the moment and connect with our IG audience.

Working on the Arcane social team when the "alternate timeline" episode went viral. Created a simple recap post with screenshots from the alternate timeline to capitalize on the moment and keep engagement momentum going strong.

A rare tournament moment where Brazil won both the NA and SA conferences. The Brazil fanbase is incredibly vocal and passionate, so I jumped on the opportunity to celebrate with them and maximize engagement in real-time.

A concept I suggested to a coworker and helped bring to life. This side-by-side comparison shows the tournament experience both live from the stadium and what fans saw at home, contextualizing the energy while hyping up the broadcast music.

While I was usually the "meme guy" on Lords of the Fallen social, my manager asked me to write an article for Xbox Wire. I stayed in constant contact with the Xbox editorial team and navigated several revision rounds to deliver a polished piece promoting the game.

I wish this post did better! A fun little in-universe joke that was mostly for my own sense of humor. Sometimes you swing for the fences with niche comedy and the community doesn't bite, but that's the game.

When the "Find Luigi" trend was everywhere on Twitter, I did a spin where it's the most obvious thing in the world. We actually A/B tested this concept on another account first to see which version would perform better before posting.

Another self-deprecating League meme that really plays into what the playerbase loves. Sometimes the best social strategy is just understanding your audience's pain points and leaning into the shared misery with them.