Experience

Full Time | May 2025 – Present | On-Site

Built relationships with 15+ creators and communities, expanding reach and brand visibility
Budgeted and contracted creators for several product rollouts and game updates showcasing new features
Organized in-person influencer meetups and virtual tournaments to increase engagement
Partnered with PR and marketing teams to launch multi-channel social campaigns for product updates
Monitored analytics with Sprinklr to optimize posting schedules and campaign strategies
Redesigned influencer contract model to pay-per-click, boosting ROI by 71% and improving campaign efficiency

Contractor | March 2025 - May 2025 | Remote

Managed day to day social operations for the Lords of the Fallen 2.0 launch across Discord, TikTok, Twitter, and Reddit
Launched the Lords of the Fallen Discord, scaling from zero to 20,000 members in three months through community events, polls, and developer AMAs
Launched TikTok account for the title and managed weekly uploads
Ran multiple speedrunning challenges across both Discord and Reddit, garnering over 5K entries across all events
Authored comprehensive brand voice guide across all platforms to unify social media presence
Created community moderation handbook and protocols for dealing with rowdy fans
Hosted Developer AMAs and Q&A sessions live on Discord
Created and presented weekly feedback reports to marketing, development, and executive teams comprised of feedback across all platforms

Contractor | August 2022 - December 2024 | Remote

Owned content calendars and social strategy for League of Legends and Arcane, aligning posts with launches, esports events, and cultural moments
Managed and scaled the League of Legends Discord from 40,000 to 450,000 members and the LCS Server from 200 to 8,000 members through tournaments, watch parties, and developer interviews
Led a 20-person global moderator team across Discord, Reddit, and Twitch, including onboarding, training, and performance audits
Wrote Riot's Global Community Moderation Guide, establishing consistent standards across all fan facing environments
Produced weekly KPI and sentiment reports using Sprinklr and Brandwatch that influenced broadcast adjustments, campaign messaging, and social strategy

Contract (Project Based) | October 2017 - August 2022 | Remote

Provided real-time social coverage during live tournaments both in person and remotely across multiple esports titles
Managed fan engagement and community activations during high-stakes competitive events
Coordinated multi-platform content strategy across Twitter, Facebook, Instagram, and YouTube
Used Brandwatch and Hootsuite to track sentiment, optimize engagement, and refine community strategy
Supported 5 years of consistent tournament coverage with global reach across CS:GO, Dota 2, and other competitive titles
Optimized engagement strategies through data analysis and performance metrics